How to Find the Best Serum for Your Skin

In the market for a new serum? Serums are the cornerstone of a skincare routine, often where the most hard-working, goal-kicking active ingredients are found. Lightweight and easily absorbed, they’re also highly pleasurable to use with formulas ranging from silky soft, to a watery essence. But with so many out there, it’s a veritable Where’s Wally of choosing the right one.

Clear the confusion with our easy guide to help you fast-track finding the perfect serum:

I want hydrated, plump skin...

Essentials Hydrating & Healing Serum

What it does: Helps create a strong & resilient skin barrier, hydrates the skin

Key ingredients: 8 Hyaluronic Acids including Zinc Hyaluronate, Niacinamide, Ceramide NP, Oat Beta Glucan, Panthenol, Allantoin, Centella Extract and Skinasenyl. 

Shop the Essentials Hydrating & Healing Serum

I want brighter, less discoloured skin...

Essentials Vitamin C Ultra Serum

What it does: Helps provide a glowier, more even skin tone, added protection from environmental stressors.

Key Ingredients: Vitamin C, Hyaluronic Acid, Peptides.

Shop the Essentials Vitamin C Ultra Serum

Brightening Serum Level 1

What it does: Brighten and even-out skin tone and improve overall radiance

Key Ingredients: Niacinamide, Tetrahydrocurcumin, Dermawhite, Folic Acid, N-Acetyl Glucosamine, Oligopeptide-34, Tetrapeptide-30, Mulberry & Licorice Root Extracts.

Shop the Brightening Serum Level 1

Brightening Serum Level 2

What it does: Brighten and even-out skin tone and improve overall radiance

Key Ingredients: Alpha Arbutin, Tranexamic Acid as well as all Level 1 ingredients.

Shop the Brightening Serum Level 2

I want to prevent the signs of ageing... 

Age Reversal Caviar & Pearl Facial Repair Serum

What it does: Addresses skin concerns such as wrinkles, fine lines and loss of elasticity.

Key Ingredients: Peptides, Vitamins A, C, E, Caviar Complex, Pearl Extract, plant & marine-derived compounds.

Shop the Age Reversal Caviar & Pearl Facial Repair Serum

Rebalancing Emergency Booster Serum

What it does: to boost cellular renewal of the epidermal cells and increase collagen production.

Key Ingredients: Retinol, Squalane, Green Tea Extract.

Shop the Rebalancing Emergency Booster Serum

I want clearer skin with less breakouts...

Clear Skin Multi Fruit Acid Serum

What it does: targets blemishes by gently unclogging pores and regulating oil production for clearer, less congested skin.

Key Ingredients: Salicylic & Multifruit Acid, Vitamin C, Panthenol, Chamomile Extract.

Shop the Clear Skin Multi Fruit Acid Serum

Clear Skin Intensive Spot Serum

What it does: targets and calm spots and break-outs

Key Ingredients: Niacinamide, Ethyl Linoleate, Vitamin E, Allantoin, Panthenol, Willow Bark and Mushroom Extract. 

Shop the Clear Skin Intensive Spot Serum

I want one serum to do a little of everything...

Age Reversal Niacinamide + Vitamin Complex Serum

What it does: a do-it-all serum that targets fine lines & wrinkles, oil regulation & overall skin clarity

Key Ingredients: Vitamins A, B, C and E

Shop the Age Reversal Niacinamide + Vitamin Complex Serum

Keep reading: How to Choose the Best Facial Oil for Your Skin