Hydrating Vitamin B Serum is your all-killer no filler, every day product.

What is so good about the Essentials Hydrating Vitamin B Serum? You could say it is a beefed up version of our firm fave the Hydrating and Healing Serum. A combo of hyaluronic acids, 10% niacinamide, folic acid, B complex and ceramides, the serum covers all your daily basics and should be in everyone’s skincare lineup.

The leading lady of this serum is super-star ingredient niacinamide. Clinically proven to brighten, regulate sebum and assist in anti-ageing. Supported by ceramides to replenish and restore (rare in serum form, these normally come in emulsions!), a cocktail of hyaluronic acids to hydrate, along with Calendula, Allantoin and Oat Beta Glucan to effectively soothe and moisturise. Expertly formulated with a natural topical permeation enhancer to ensure the ingredients get to where they need to go.

The serum is silky and light, it won't pill or feel weighty under creams or makeup and no tackiness in sight. If you’re time poor and a fan of low-effort beauty it will certainly check all the boxes. On the other hand, if you’re using this as a base layer serum it plays well with others; like our Vitamin C Ultra Serum or Vitamin C Oil and retinol serums/oils are a-ok.

What it does:

• Hydrates tired skin
• Evens and brightens skin tone
• Promotes skin barrier function
• Encourages skin cell turnover
• Regulates undesired oil
• Increases the ‘good’ oils
• Anti-ageing

Recommended for you if:

• You are time poor and a fan of low-effort beauty
• You have combo skin, dry skin, oily skin
• You want a multi tasker that packs a punch in one step
• Or are who overwhelmed by *so* many serums